mobile-ready website can be accessed 24/7 whereas your traditional website can only work for you when someone is using their desktop. Most people keep their cell phones within reach at all times. The majority of smart phones come with mobile applications that allow them to quickly and easily browse the Internet.
Imagine these people finding your website in the search engine results, but are unable to read your site – you have just lost a potential new customer. All because you didn’t have a mobile-friendly site!
Today, most people use mobile devices like smartphones and tablets to look at websites. In response to this mobile trend, many businesses have built, managed, and published their mobile websites across all types of web-enabled devices in order to recognize the number of potential customers are using phones.
What Benefits have those Companies Experienced?
Mobile sites are designed to improve the user experience for mobile users. For example, the site is easy-to-see and performs better on phones and tablets compared to normal websites.
Mobile visitors are generally very impatient. If a website does not appear to be working, they will leave right away. By designing your site to be mobile-friendly, visitors are encouraged to stay and actually look through your site. From this point, they may even be convinced to buy something!
A mobile website performs better on mobile-friendly search engines, bringing in new visitors and customers who are searching on their phones. This also allows you to differentiate your business from the competition, as they may not be optimized on mobile search engines.